By Sani Gazas Chinade, Damaturu
The All Progressives Congress (APC) in Yobe State has reviewed and updated the composition of its Media Directorate ahead of the 2027 general elections, appointing Hon. Abdullahi Bego as Director of Media, Communication and Publicity in a move aimed at strengthening the party’s communication machinery and campaign visibility.
The latest restructuring also names Malam Mamman Mohammed as Deputy Director, Media, Communication and Publicity, while Mal Yusuf Ali and Prof. Sheriff Almuhajir have been appointed Assistant Directors responsible for Digital Media and Social Media respectively.
The appointments form part of efforts by the Yobe State APC 2027 General Elections Main Campaign Council to build a more coordinated, dynamic and result-oriented media team capable of effectively communicating the party’s policies, programmes, achievements and campaign messages to voters across the state.
Under the new arrangement, Bego will lead the Media Directorate, with Mohammed serving as his deputy, while Ali and Almuhajir will coordinate the party’s digital and social media communication strategies.
The restructuring is expected to strengthen the party’s engagement with traditional media organisations, online platforms and social media audiences as political activities gradually gather momentum ahead of the 2027 polls.
The updated media structure is also designed to improve information management, publicity coordination, strategic messaging and rapid dissemination of campaign-related information, particularly as political parties intensify efforts to connect with voters across different communities.
The Media Directorate will operate under the leadership of Rt. Hon. Kaigama Umar, Director-General of the Yobe State APC 2027 General Elections Main Campaign Council.
Political communication is expected to play a significant role in the forthcoming elections, with digital platforms increasingly becoming important channels for political mobilisation, public engagement and the presentation of candidates’ programmes and policy positions.
By assigning specific responsibilities to officials overseeing traditional media, digital publicity and social media engagement, the Yobe APC appears determined to establish a communication structure that responds to the changing dynamics of political campaigns.
The reviewed appointments underscore the campaign council’s commitment to strengthening its publicity machinery, ensuring consistency in messaging and expanding the party’s reach to voters across the 17 local government areas of Yobe State.
With the 2027 general elections approaching, the success of the new Media Directorate will largely depend on its ability to coordinate effective communication, sustain public engagement and project the party’s campaign messages to the electorate.
The latest development signals the Yobe APC’s determination to put its communication structures in place early as preparations intensify for the crucial electoral contest.
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