By Sani Gazas Chinade, Damaturu
The Yobe State Government is set to sharpen the digital communication skills of its media team as it prepares a specialised capacity-building workshop for government media aides on September 1, 2026.
The initiative, officials said, is aimed at equipping those responsible for the government’s digital and visual communication with stronger skills to effectively present policies, programmes and achievements to the public.
The one-day workshop will bring together government media personnel serving in various capacities, including Special Assistants to the Governor on Social Media, as well as SSA Media, Technical Advisers, Senior Technical Advisers on Media and SSA Photography.
The Commissioner for Home Affairs, Information and Culture, Hon. Abdullah Bego, announced the arrangement while providing details on preparations for the Yobe Media Summit scheduled for September 5.
Bego explained that government media aides would not be part of the September 5 summit because the state government had deliberately designed a separate workshop to address the specific responsibilities and challenges associated with their roles.
According to him, separating the two engagements would also open up more space at the main summit for independent social media practitioners across Yobe’s 17 local government areas.
The September 1 workshop is expected to focus on practical areas such as digital storytelling, content production, effective online engagement and the strategic use of social media to communicate government activities.
The move comes amid the growing influence of digital platforms in shaping public opinion and connecting governments with citizens.
With social media increasingly becoming a major channel for citizens to access information, the state government is seeking to ensure that its communication personnel are better prepared to operate in the fast-changing digital environment.
The administration also believes that a clearer separation between government media personnel and independent practitioners will make both engagements more productive.
While government aides will receive specialised training tailored to official communication duties, independent media practitioners are expected to benefit from broader discussions at the September 5 Media Summit.
The dual-track approach is therefore designed to strengthen Yobe’s wider media ecosystem while improving the government’s ability to communicate directly, professionally and effectively with the people.
The September 1 workshop is expected to mark another step in the state’s efforts to build a more responsive and digitally driven communication system capable of keeping pace with the changing media landscape.
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