By: Abdullahi Inuwa
In a bold move to unify its digital identity and broaden its national footprint, the popular Facebook page Labari Daga Jigawa has formally requested Meta’s approval to change its name to “Nigerian Post.” The request, officially submitted to Meta on July 6, 2025, is part of a wider rebranding strategy by the organization to consolidate its presence under a single, recognizable media brand across all social media platforms.
According to a press release issued by the management of the page, the name change is more than cosmetic—it marks the beginning of a new chapter aimed at delivering credible, nationwide coverage while shedding regional limitations suggested by the current name.
“This name change is a crucial step in our ongoing efforts to better serve the Nigerian community and deliver high-quality news and information,” said a representative from Nigerian Post.
The rebranding extends beyond Facebook. The group is also requesting corresponding changes across all associated platforms and communities, including X (formerly Twitter), Instagram, TikTok, and WhatsApp groups, to reflect the unified “Nigerian Post” identity.
The organization emphasized that the transition will involve migrating its existing content and online community to this refreshed brand, while preserving its commitment to factual reporting, national interest stories, and informed analysis.
“We’re evolving from a regional information outlet to a nationwide media hub, and the ‘Nigerian Post’ banner captures the scale, ambition, and responsibility of our mission,” the statement continued.
Registered under the name Post News Agency Nigeria Limited, the Nigerian Post said the move is designed to strengthen audience trust, simplify discovery of its content across platforms, and better reflect its editorial scope, which now spans beyond Jigawa State to cover events and developments from every corner of the country.
The management expressed sincere appreciation for Meta’s role in supporting digital publishers and called on the tech giant to favorably consider the request.
“Meta has been an indispensable partner in enabling platforms like ours to grow, engage, and inform. We look forward to their support in helping us take this next step toward national visibility.”
With this rebranding initiative, Labari Daga Jigawa—soon to be Nigerian Post—is positioning itself as a rising player in Nigeria’s rapidly evolving digital news landscape, promising a sharper focus, wider coverage, and a renewed dedication to informing the Nigerian public and the world.
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