, Alhaji Ali Mamman Shuwa, is among top media executives representing Borno State at AFRICAST){kind=link}
— State’s Media Leaders Join Global Broadcasters to Explore the Future of African Content
The General Manager of Borno Radio Television (BRTV), Alhaji Ali Mamman Shuwa, is among top media executives representing Borno State at AFRICAST 2025, Africa’s foremost broadcast technology and content exhibition, currently underway at the Balmoral Convention Centre, Sheraton Hotel, Ikeja, Lagos.
He is joined by the Permanent Secretary, Ministry of Information and Internal Security, Alhaji Aminu Chamalwa, and the Zonal Director of the Nigerian Television Authority (NTA), Maiduguri, Engineer Mohammed Adam Ndirbita.
Organized by the National Broadcasting Commission (NBC), AFRICAST is a biennial event that attracts media professionals, regulators, content creators, and technology innovators from across the continent to share insights on emerging trends, challenges, and opportunities in broadcasting.
Speaking during one of the technical sessions, BRTV General Manager, Ali Mamman Shuwa, underscored the significance of continuous capacity building and technological advancement in regional broadcasting. He said AFRICAST offers an invaluable platform for Borno’s media practitioners to engage with global best practices and adopt new strategies for improving content quality and audience engagement.
According to Shuwa, “Participation in AFRICAST allows us to tap into innovations that can transform how we tell our stories and connect with our audiences back home. The media must evolve with technology to remain relevant and impactful.”
On his part, Permanent Secretary Aminu Chamalwa reiterated the Borno State Government’s commitment to strengthening the state’s information and internal security system through enhanced communication strategies. He said the government is investing in partnerships with both national and international media bodies to ensure effective information dissemination and collaboration.
Meanwhile, Engineer Mohammed Adam Ndirbita, NTA Maiduguri Zonal Director, described AFRICAST as a vital hub for networking, collaboration, and knowledge exchange among broadcasters. “This is where the future of broadcasting in Africa is being discussed and shaped,” he said, adding that such engagements are key to sustaining professional excellence in Nigeria’s media industry.
This year’s edition of AFRICAST, themed “Broadcast Content: The Future and the Now,” features a mix of panel discussions, workshops, and exhibitions showcasing cutting-edge broadcast technologies, digital innovations, and creative content tools shaping Africa’s media future.
The participation of the BRTV team and other Borno State officials reflects the state’s growing commitment to media innovation and professional development, ensuring that local broadcasters remain aligned with international standards and equipped to compete in the global information space.
AFRICAST continues through the week, attracting delegates from over 30 African countries, global technology firms, and leading content creators driving the continent’s broadcast evolution.
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